Pain point;

Elesi had 2,000 + SKUs, they had some monthly sales, but growth was very slow and their sales potential was not currently reflective of the amount of listings they had. Due to the large number of listings, they had been uploaded but had little to no information on them, and they were not optimised. They had an external agency running their paid advertising on Amazon, but the ACOS was around 40%, so it was not delivering a worthwhile ROI.

How we did it;

• Registered 2 brands with brand registry
• Optimised 2,000 + SKUs
• Added A+ content to top selling items
• Refreshed imagery
• Developed a core paid advertising strategy, budget £100 a day – regularly maintained & optimised
• Setup and passed the prime trial
• Moved series of SKU’s to FBA to free up warehouse
• Ongoing product optimisation & changes