Content is king when it comes to SEO and a blog writing strategy is a proven way of increasing your ranking, and organic traffic. Keyword research within the clients niche is the first step to creating a blog strategy that will work. Working with a client within the property and interior market, we found a topic which was widely searched but had blogs with very little value. This is just one example of growth that can be achieved by one blog post, organic traffic will continue to rise over time for this ranking blog after just one month.