Google Advertising & SEO Case Study
Launching A Brand During The Pandemic
Bjarni Baby is home to 100% organic cotton baby clothing, they identified a gap in the market and wanted to launch during the pandemic. The challenges they faced were entering an incredibly competitive market during an unstable period. A new brand entering the market suffers from obscurity, so we were challenged with getting them seen, heard and known. Here are the areas we supported them with;
PPC Ads
Keyword Research
SEO Strategy
Social Media
Average isn't an option
PPC Google Advertising
For a new website launch, PPC is one of the quickest ways to start getting your products seen, and testing what works. We initially launched with shopping ads with an agreed monthly budget. We quickly realised that their organic muslins were the best sellers through PPC, so we split budget off specifically for this range to ensure no ceilings were being hit throughout the day. Here are the results from the first 3 months of ads;
