Google Advertising & SEO Case Study

Launching A Brand During The Pandemic

Bjarni Baby is home to 100% organic cotton baby clothing, they identified a gap in the market and wanted to launch during the pandemic. The challenges they faced were entering an incredibly competitive market during an unstable period. A new brand entering the market suffers from obscurity, so we were challenged with getting them seen, heard and known. Here are the areas we supported them with;


Keyword Research

SEO Strategy

Social Media

Average isn't an option

PPC Google Advertising

For a new website launch, PPC is one of the quickest ways to start getting your products seen, and testing what works. We initially launched with shopping ads with an agreed monthly budget. We quickly realised that their organic muslins were the best sellers through PPC, so we split budget off specifically for this range to ensure no ceilings were being hit throughout the day. Here are the results from the first 3 months of ads;

1.43% conversion rate
248% increase in sales
940 clicks