How Many Idea Pins Should You Post A Day 2022

pinterest idea pins

Pinterest Idea pins were the brainchild of Pinterest story pins which phased out in 2021. Idea pins were the evolution of story pins, with better features, and a better name. Since the release of this feature, ideas pins have offered great growth potential to both personal and business accounts on Pinterest.

Pinterest idea pins allow you to record and post multiple videos and images to create a set of stories, that tells your story. Similar to Instagram stories, once posted they appear at the top of your followers feeds – giving you maximum visibility. Unlike Instagram stories, they do not disappear after 24 hours, they continue to live, grow and increase engagement, repins and followers over time. And this, is what makes idea pins such an exciting feature on Pinterest.

How Many Idea Pins Should You Post A Day?

Idea pins are fresh, unique content which Pinterest values so you should post as many a day as your resources allow. However, it is good practice to post a minimum of 1 idea pin a week to increase your monthly views, and to keep your followers engaged.

The more you can post idea pins to Pinterest the better. It gives more opportunity for your branding, business or yourself to be put directly in front of your followers, with further opportunity for non followers to see that content when it starts taking off. If you have the time, posting one idea pin to Pinterest a day will set you up for serious success. You’ll notice a very notable increase in monthly views when you start doing it consistently.

Not every idea pin will take off, and that’s fine. Experiment with different templates, see what your competitors or favourite accounts are doing and keep testing and trying until you find your Pinterest sweet spot.

Why Is Consistency Important With idea Pins?

It is good practice to pin at least one idea pin each week because Pinterest values a) Fresh (organic) content created by you, that’s not already live on Pinterest and b) Consistency is the number 1 way to grow on the platform.

A common misconception, and where many businesses and individual pinners go wrong on the platform is that they expect to pin a few times, leave it and get Pinterest success.

You will never be able to grow your engagement, monthly traffic and following by half heartedly getting involved with Pinterest. It’s like going to the gym once and expecting to have a killer summer body. Consistency breaths results, and Pinterest is no different.

When it comes to consistency with idea pins, one idea pin per week is not a big commitment, but the results could make a big difference. Idea pins give you greater initial levels of engagement and impressions due to the fact that they get positioned at the top of your followers feeds.

pinterest idea pins

Pinterest idea pins are a fantastic feature that can be harnessed by both individual pinners and businesses. If you are looking for Pinterest Marketing tips or help with your business, please do get in touch with us, we’d love to help!