If there’s anything I love about Pinterest, it’s how good a Pinterest board clean up feels. Every now and then we need to remember to take stock and assess our social media accounts to ensure we’re maximising our visibility and really nailing our brand on the platform.
Whether you’re brand new to Pinterest or have been pinning to your hearts content for years, here’s how and why you should put some time aside to give your Pinterest boards a tidy up.
Optimise Board Titles & Descriptions
My current self shivers at the thought of naming my boards basic, non descriptive terms such as ‘bedroom’ or ‘hairstyles’.
Both your Pinterest board titles and descriptions are there to help you maximise the visibility of your boards. Board titles can be up to 100 characters in length. Use keyword rich words that are relevant to your board, providing context to the Pinner will help you in those search results.
Replace a board named ‘Bedroom’ with ‘Bedroom Ideas For Small Rooms’ or ‘Minimal Grey Bedroom Ideas’ – it often helps niching down as much as you can with boards. You can easily divide your pins down into additional boards for relevancy.
The same with descriptions, a) make sure you’re using them and b) max them out with keywords, you have up to 500 characters to use on descriptions. Think what people are searching for and be as descriptive as you can with the board.
Re-order Your Boards
Take proper stock of all of your boards. Move boards to the top that are the most relevant to your profile. If you mainly focus on Nail Art but have home inspiration boards at the top, move them around!
If you’ve got boards that haven’t been pinned on for months and just aren’t relevant, make them secret or archive those boards. This will help your account to look and be as relevant to your pinning niche as possible.
Lastly, keep all boards secret until they have 40+ pins. When your boards hit 40+ pins this is when they have the opportunity to become suggested boards on relevant winners searches. This can really help to maximise your following and impressions if you can become suggested.
Add Covers To Every Board
Add a relevant photo cover to every board. This will give other pinners a good idea of what the board is about and it makes things look that little bit more professional.
To upload a cover, select the board, click on the 3 dots next to the board title and click the pencil icon over board cover. You can then choose whether to pre-select one that is already on your board or upload your own one.
Nail That Pinterest Bio
To help keep people on your page, to know what to expect from you and why they should click that follow button, it’s time to nail that Pinterest bio!
Remember to use relevant, SEO focused keywords in your description, keep it short, simple and let users know what to expect from you.
Mine for example is;
‘Millennial marketer. Here for flat lays, dreamy home Inspo and social media growth tips’.
I’m telling Pinners what I do, my main focuses, but the other key boards I pin to regularly.
Don’t Forget Your Pinterest Name!
Another thing to note is that you also get 30 characters for your name/title – utilise this as much as possible too. If you sell baby clothing and your brand name is Kumi. Don’t just put Kumi, you could put something like ‘Kumi – Sustainable Baby Clothing’. The character length is there for a reason, sell yourself and use it!
Niche Your Boards Down
This is one I’ve definitely been guilty of in the past. Overcrowding boards that could be split down into 5 more highly relevant, concentrated boards.
For example, my ‘Bedroom’ board could actually be split into a multitude of boards such as;
‘Minimal Grey Bedroom Ideas’
‘Shabby Chic Bedroom Ideas’
‘Pastel Coloured Bedrooms’
‘Small Bedroom Ideas’
This helps to keep boards relevant, it’s easier to spot that you’re not pinning duplicates and it definitely helps with having a more specific niche, especially for Pinners searches. When going onto Pinterest you’re usually looking for some sort of specific idea or inspiration. You wouldn’t just search bedroom, but you would be more likely to search something specific or niche like ‘grey bedrooms’.
I always think that when you’re marketing yourself as a business or a blog on Pinterest you just need to think how would I be searching or using Pinterest as a user finding content? With this and the above, this should help lead you on your Pinterest journey. Happy spring cleaning your Pinterest boards!